0.27 Thomas T. Nagle, Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?, Journal of Law and Economics, 1981.

{ advertising brand product consumer } 0.27
{ cost benefit le increase } 0.11
{ supra note law econ } 0.10
{ firm industry profit return } 0.09

Related Articles

Christian Bjørnskov, Combating Corruption: On the Interplay between Institutional Quality and Social Trust, Journal of Law and Economics, 2011.

Peter Temin, Realized Benefits from Switching Drugs, Journal of Law and Economics, 1992.

F. Andrew Hanssen, Vertical Integration during the Hollywood Studio Era, Journal of Law and Economics, 2010.

Gardiner C. Means, Corporate Power in the Marketplace, Journal of Law and Economics, 1983.