0.38 John E. Calfee Clifford Winston Randolph Stempski, Direct‐to‐Consumer Advertising and the Demand for Cholesterol‐Reducing Drugs, Journal of Law and Economics, 2002.

{ drug product pharmaceutical generic }	0.38
{ percent data table effect }	0.14
{ advertising brand product consumer }	0.11
{ ha problem make doe }	0.08

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