0.48 Davina C. Ling Ernst R. Berndt Margaret K. Kyle, Deregulating Direct‐to‐Consumer Marketing of Prescription Drugs: Effects on Prescription and Over‐the‐Counter Product Sales, Journal of Law and Economics, 2002.

{ drug product pharmaceutical generic }	0.48
{ percent data table effect }	0.10
{ advertising brand product consumer }	0.07
{ variable coefficient model regression }	0.07

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